Social Media Marketing
ShopatHoneyys
A Los Angeles-based online sneaker store launched in August 2024, I crafted and managed targeted social media campaigns for an innovative store dealing in high-end sneakers, apparel, and accessories. This position showcased my ability to elevate a startup's digital presence and connect with a niche market effectively.
Role
Social Media Strategist
Content Marketing
Brand Development
Goal
Reach potential customers organically, build brand awareness, and lay the groundwork for innovative future marketing and sales strategies.
Research
Conducted competitor analysis to identify successful branding and content strategies.
Researched target audience behavior to tailor content for maximum engagement.
Concept & Development
Developed a unique brand voice and aesthetic that resonates with the target audience.
Planned Instagram themes and content types to maintain a visually appealing and consistent feed.
Project Plan
Created a content calendar focusing on posts, stories, and reels.
Defined metrics to measure organic growth and engagement.
Content Strategy
The Instagram Feed
Product display/Brand storytelling/culture references/high-demand sneaker releases/neatly arranged product shots/limited edition spot/black-white conceptual content
Content
Execution
Designed a sleek visual identity with a dark palette and modern typography.
Developed eco-friendly packaging using kraft paper bags and black boxes.
Created a logo and brand guidelines for consistent branding.
Marketing Strategy
Content Driven Growth
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High-quality visuals, engaging reels, product storytelling.
Event collaborations
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Community events or pop-up shops to enhance brand visibility.
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Leveraging partnerships with local brands for cross-promotions.
Organic Audience Growth
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Strategic use of hashtags, influencer partnerships, user-generated content.
SEO and Web Development
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Optimizing social media posts for discoverability.
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Planning a website launch to drive direct sales.
Brand Positioning
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Niche-focused marketing, community building, collaborations.
Analytics & Optimization
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Optimizing social media posts for discoverability.
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Planning a website launch to drive direct sales.
Reflection
Gained hands-on experience in brand building from the ground up. Developed skills in branding, content creation, and community building.
Learned the dynamics of organic growth in a competitive market.
Strengthened strategic thinking and digital marketing expertise.